Case Study
Social Media · Paid Meta · Registrations
Role
Brand Strategy · Social Media Strategy · Content Creation · Graphic Design · Campaign Development · Audience Engagementnd paid social campaigns, audience growth
Outcome
Expanded reach, strengthened engagement, and drove measurable registration growth.
Project overview
OHSA wanted to strengthen its brand presence, grow its audience, and increase participation. I refreshed the organization’s visual direction and developed a more strategic approach to content and membership marketing that connected awareness with action.
The challenge
OHSA wanted to grow its membership and reach a broader audience, but its digital presence lacked a consistent identity and clear path from discovery to registration. The opportunity was to make the organization feel more cohesive, approachable, and relevant while preserving the community at the heart of the brand.
Process & approach
I developed a refreshed visual identity and carried it across social media, digital campaigns, and membership-focused content. Messaging was simplified around the value of membership, while clearer calls to action helped guide prospective members from awareness to registration.
Rather than treating each channel separately, I built a more connected experience where the brand, content, and conversion strategy worked together.
Outcome & impact
The refreshed strategy helped turn increased visibility into measurable action. During the campaign period:
+233% social media reach
+204% engagement
+53% registrations
Beyond the numbers, OHSA gained a more recognizable visual presence and a stronger foundation for communicating with both current and prospective members.
Supporting visuals
